Category: content marketing

Service-based Project Management

The cost of mobile app development services can vary greatly between countries. Countries such as India, Bangladesh, Pakistan, and the Philippines have among the lowest development costs, while the United States and the United Kingdom have the highest. The reason for this is simple – the cost of human resources in each country.

Although development costs in countries such as India, Bangladesh, and Pakistan may appear to be very lucrative for founders at first, they can pose a number of challenges in the future. In this blog, we will discuss briefly the challenges and risks that you may face when working with a low-cost offshore development company, as well as ways to mitigate those risks.

Because of the increased global penetration of the internet and smartphones, the mobile application development industry has grown rapidly in recent years. Today, approximately 6.648 billion people worldwide use smartphones, accounting for 83.72% of the total population. Countries such as India, Bangladesh, the Philippines, and Pakistan have responded to this rising demand by providing more affordable and cost-effective mobile app development services. There are approximately 32,000 IT companies in India, 4,500 in Bangladesh, and 2,350 in Pakistan. These figures are rapidly increasing due to rising demand, but companies and founders around the world are facing several challenges:

1. Price variations: It is almost certain that if you go with a low-cost vendor for your mobile app development services, the final costs will be much higher than the initially agreed-upon prices. One of the primary causes of this increase is the lack of a clear Scope of Work (SoW) document that lists each and every feature that must be built into the application. Low-cost vendors typically keep the SoW very vague because most founders are non-technical, allowing them to cash in once the project is halfway completed, leaving you with no option to question or change the vendor. Most founders have also noticed that the cost of variation quoted by cheaper vendors is significantly higher than the initial rates offered to hook you in at the start.

2. Low code quality: Hiring newbie/inexperienced software developers is the main strategy that low-cost vendors use to keep operational costs low. Less experienced software developers fresh out of university are very cheap, which means they are most likely learning to code on your project. This implies that the code quality is most likely very low, which may result in a higher number of bugs and issues once the project is launched. Most founders prefer to hand over the code after development so that the project can be maintained in-house. A low code quality would make managing the project extremely difficult for your in-house team. You would have to devote a significant amount of time and effort to improve the code’s quality, which would add to the project’s costs.

3. Project delivery delays: Having a vague SoW combined with inexperienced developers working on your project can only result in one thing – project delivery delays!!!

It is also important to consider macrotrends in these low-cost developing countries. Opportunities for software developers abound due to the low cost of hiring resources and the high demand for software development. This leads to a very high employee churn rate, in which employees leave their company after gaining some experience to join other firms that offer a slightly better package. Employee turnover in the Indian software industry typically ranges between 15 and 30%, with employees leaving for short periods of time. This is an important consideration because high employee attrition rates may result in multiple developers working on the same project, resulting in a lot of wasted time in knowledge transfer and, ultimately, extended project timelines.

4. Communication gaps: The majority of countries with a cost advantage due to lower human capital are not native English-speaking countries. The issue here is a lack of effective communication between yourself and the vendor, which may result in increased costs, a longer project timeline, and, most importantly, wasted time and effort.

5. Poor testing: Several founders have reported that the quality of mobile apps delivered by low-cost mobile app development vendors is poor, as they contain numerous bugs and inconsistencies that are only discovered after the app has been delivered. To cut costs, most low-cost mobile app development vendors invest very little in test engineers. In order to control costs, they assign additional responsibility to their developers to test the apps. This has a significant impact on project quality because developers do not have enough time to thoroughly test their code due to project deadlines. As a result, you will receive a very poor app and will have to spend your time testing the apps or invest in resources to have the apps tested to ensure the quality of your project.

6. Code handover risks: Most cheap mobile app development companies are hesitant to transfer the final code and credentials with you after project completion (although they might have committed to do so prior to project award). This is to ensure that you are not looking for other vendors to take over the project or develop it in-house for all future features and versions. They would not refuse to transfer the code to you, but they would provide very little to no assistance in understanding their work. Lack of proper documentation exacerbates the problem by making it difficult for a new team to learn the project, making the code handover process even more tedious.

Another factor to consider is the payment terms of offshore vendors, as they typically demand full payment prior to code handover, giving you less bargaining power when considering hiring them.

Another challenge with code handover is the code itself, as you would need to have relevant resources (iOS, Android, Backend, and Front-end developers) on hand to check and ensure that the most recent work is committed or handed over to you.

7. Inadequate after-sales support: It is expected that you will receive timely feedback and resolution to your questions or app fixes while the project is in development and within the warranty period. Most low-cost vendors provide very little aftersales support because it is an additional cost that they prefer to avoid. If bugs or issues are not addressed quickly, your customers may have a negative user experience. Most low-cost vendors are hesitant to offer long-term maintenance contracts because it is more profitable for them to devote their resources to new projects. This may result in your project being left hanging after launch, which is an important factor to consider when selecting your software development partner.

8. Poor business ethics: It is important to note that low-cost mobile app development vendors are likely to have poor business ethics. This could lead to a series of unpleasant encounters throughout the project’s development life cycle. This is also important to consider when choosing a vendor because you will be revealing your business idea to them, which poses a risk post-development because they may use the developed code for other projects or customers.

9. Lack of Cloud Competence: Because cloud architects are expensive resources, cheap mobile app development vendors are unlikely to have one at their disposal. Most projects require cloud expertise because it determines the scalability and performance of the mobile application. Furthermore, the cloud architect is responsible for configuring the cloud’s security features to ensure that the apps and backend are secure from hackers.

What is the significance of digital transformation?

The term “digital” is all the rage these days. Digital technologies, digital data, digital media, digital transformation, and digital marketing are buzzwords that everyone is talking about, and for good reason! We are preparing for a new way of life centred on a completely new level of social connection and communication.

The primary reason for going digital is to meet the demands of a fast-paced world. This is primarily because people have realized that mobile is the future of everything! Our lives have been completely transformed by the rise of mobile devices, IoT, and AI.

There are numerous advantages to living a digital lifestyle, but the point to remember is that any business in virtually any industry must adapt to the digital age in order to survive and thrive.

Restaurants are gaining new customers as a result of the use of apps. Hotels are booking more guests thanks to convenient software solutions, and virtually every industry is benefiting from digital strategies. We live in an age when you can connect your coffee machine to the Internet and make coffee using Bluetooth!

Before you proceed with your digital strategy, it is critical that you understand what it truly entails and how and where it all began.

The Industrial Revolution


The transition from hand methods to machines, the development of machine tools, the rise of factory systems, and many technological and architectural innovations were all part of the Industrial Revolution.

There have been four distinct stages in the world that have resulted in a before and after. They’ve all made significant contributions to how we think and work. Each stage of the industrial revolution represents a step forward, from manufacturing to digital transformation and beyond.

The First Industrial Revolution – Coal

Coal was the catalyst for significant changes in the production, exchange, and transportation of products and goods during the 1760s. It was remarkable how it was used to improve all aspects of life.

The Second Industrial Revolution – Gas

This evolution was far more impressive than the first for a variety of reasons. It happened around a hundred years later, around the time of the discovery of oil, gas, and electricity. You can imagine how far the world would have progressed at this point. As a result, the gas revolution drastically altered everything that the coal revolution had improved.

The Third Industrial Revolution – Electronics and Nuclear Energy

Around the 1970s, with the advent of nuclear energy and electronics, the world moved at a much faster pace than we had ever known. We invented new modes of transportation, communication, and manufacturing, as well as incorporated the use of electronics and IT (Information Technology) to increase production automation.

The Fourth Industrial Revolution – Internet and Renewable Energy

A revolution is currently taking place, and it has been the most dramatic in every way. There is no denying that the internet has created an entirely new world, one that is vastly different from the outcomes of previous industrial revolutions. This is the age of smart machines, storage systems, and manufacturing facilities that can exchange information, trigger actions, and control one another without the need for human intervention.

The Fifth Industrial Revolution – Human and machine interactions

This one has no set date because it has yet to occur. Having said that, we are already on the cusp of a revolution. Our world is about to change even more dramatically as we witness a collaboration between machines and humans.

Visionaries are already predicting the next industrial revolution less than a decade after the fourth industrial revolution! The current industry focus is on machine integration into interconnected networks, and the vision for I 5.0 is to reconnect humans into that framework.

However, there are numerous ways for us to gain access to the digital world, and it is critical that we learn how to use them.

Internet

The internet is the largest and most powerful creation we have ever seen, providing limitless information, knowledge, and entertainment. It is extremely important to us in a variety of ways. One of the most significant advantages is the way we communicate with one another. It’s never been easier, faster, more dependable, or more accessible.

We can communicate with people on the other side of the world (and see them on video). We can now make money, use banking services, shop, and work from home thanks to the Internet. All of this without any communication hiccups.

Webapp

The internet enables the creation of websites that provide a wide range of information, but it also enables the development of web apps. These web apps enable us to participate in a variety of activities and complete a variety of tasks.

Mobile Apps

This, like web apps, is an invention with multiple applications that benefits people in a variety of ways. The main distinction is that mobile apps are self-contained and do not require you to visit a website. Furthermore, they are an essential component of the digital era.

Software Solutions

For a variety of reasons, software solutions, in general, have been a boon. We now live in a world that values quicker solutions and better time management. Software solutions have become an indispensable part of modern life.

IoT

The Internet of Things is something that everyone has heard of but few understand. The truth is that the Internet of Things (IoT) is not “something,” but rather a collection of objects embedded with sensors, software, and other technologies that allow them to connect and exchange data with other devices via the internet! These devices range from common household items to heavy-duty industrial tools.

According to experts, there are currently more than 7 billion IoT devices in the world, with that number expected to grow to 10 billion by 2020 and 22 billion by 2025.

Why do we need to change our working methods?

Looking at the rate of our evolution, it is easy to conclude that we have been preoccupied with how quickly we can complete tasks. The various industrial revolution processes have resulted in a more rapid and efficient way of life.

We no longer work in the same way that we did a few decades ago. Our pace was much slower 20 years ago, and it did not allow us to compete as well.

Going Paperless

Printers and paper are being phased out in favour of cloud-based solutions and virtual storage. This means that all of the data we can collect physically can now be created and safely stored in a digital format for future use. Not to mention that going paperless is good for the environment, which is always a plus.

Impact on the industry due to Covid

The pandemic has played an important role in the process of transitioning to the digital world. While we already knew this would happen within the next decade, COVID gave it a push that accelerated over several years and brought this change into our lives abruptly.

The good news is that this type of abrupt change allows us to adapt to the digital age much more quickly than expected.

The most important takeaway here is that if you are not online, it is as if you do not exist! The process necessitates careful planning and strategizing. Customers, current employees, and potential employees all want the best experiences and opportunities.

conclusion

As a result, it is critical to recognize that digitalization is unavoidable, which means that those who wish to remain competitive must adapt or risk falling behind. As a result, it is always recommended to select a software solutions provider with relevant industry experience.

What is Industry Analysis?

Starting a business that will be successful in the long run is a difficult task. It is critical to make the most of this process in order to achieve the best possible outcome.

According to statistics, roughly 20% of all new business ventures fail within the first 24 months. Only 25% of those who remain active life to the age of ten. The fundamental reason for this is that the project is not preceded by thorough industry analysis.

This implies that the majority of failed business ventures were doomed from the start. Most people do not conduct extensive research into the industry in which they wish to work. Clearly, this is a major blunder, and business owners must recognize the significance of industry analysis.

Opportunities in technology exist in a variety of industries.

Every day, we see how technology is transforming our world. From dating to grocery shopping, it’s difficult to imagine a facet of life that hasn’t been influenced by technology. That is to say, you would be equally well-served by investigating opportunities in modern healthcare, automobiles, retail, agriculture, or any other industry.

Here are some examples of technology opportunities in these industries:

Automotive: Vehicle connectivity with artificial intelligence and driving simulations in augmented reality.

Retail: Autonomous checkout systems in retail, augmented reality clothing stores, and artificial intelligence

Healthcare: Telemedicine that incorporates augmented and virtual reality features.

Agriculture: Farming software with GPS optimization and AI-powered moisture and temperature sensors.

How should an industry analysis be carried out?

Once you’ve made a decision, there are a number of steps involved in conducting an industry analysis. Begin by conducting a thorough background search on the industry or a subset of it, and then collect, analyze, and compare data to help answer market-related questions.

In addition, you should use the following commonly used and important methods to ensure a reliable outcome.

Competitive analysis

Within any industry, competition is always a factor. Analyzing the industry using one of the most famous models developed in 1980, also known as ‘Porter’s 5 forces,’ first introduced in Michael Porter’s book “Competitive Strategy: Techniques for Analyzing Industries and Competitors,” provides an acute impression of the industry and simplifies the analysis.

These five steps are as follows:

Industry rivalry intensity – The number of industry participants and their respective market shares are a direct reflection of the industry’s competitiveness. Lack of product differentiation tends to increase competition intensity. Exit costs that are prohibitively expensive, such as high fixed assets, government regulations, labour unions, and so on, make it more difficult for competitors to win.

Potential entrants – This shows how simple it is for new businesses to enter a specific industry’s market. Companies face a constant threat from new competitors if it is simple to enter an industry. When an entry is difficult, the firm with the smallest competitive advantage benefits for a longer period of time. When entering a difficult market, businesses must contend with a consistent set of competitors.

Supplier bargaining power – This refers to a supplier’s bargaining power. When an industry is reliant on a small number of suppliers, the suppliers wield considerable bargaining power. This is especially problematic for small businesses because it has a direct impact on the quality and pricing of the final product.

Buyer bargaining power – When customers have bargaining power, the outcome is the polar opposite. When consumers/buyers have bargaining power, they can negotiate lower prices, higher quality, or additional services and discounts. This is true in an industry with a larger number of competitors but a single buyer who accounts for a sizable portion of the industry’s revenue.

The threat of substitute goods/services – Because every industry’s products compete with similar substitute products from other industries, any firm within that industry will face competition from other industries, reducing profitability because it cannot charge exorbitant prices. It is possible to substitute two types of products: those of similar quality/function but lower cost, and those of the same price but higher quality.

PEST Analysis

The famous PEST analysis, also known as the ‘Broad Factors Analysis,’ stands for Political, Economic, Social, and Technological. To ensure that you have enough data, each of these aspects must be examined separately. This is an excellent framework for examining the industry.

Political: Understanding the political environment in your industry is critical for success. This entails learning everything you can about the legal policies and regulations that may affect your venture, such as taxes, labour laws, political stability, and so on.

Economic: Everything concerning economic growth, inflation, unemployment, interest rates, and so on. This will all have an impact on your business, and you must consider each factor.

Social: Factors relating to your company’s social impact. This includes cultural constraints, education level, customer demographics, behavioural trends, and overall lifestyle.

Technological: This is also important, as you must consider how technology will impact your business. The consequences could be both negative and positive, depending on the advancements and developments that change how a business operates and how people live their lives. The majority of the time, technology will be an advantage.

SWOT Analysis

SWOT analysis, like PEST, is a popular method of analysis. It is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis is designed to ensure that all of your business decisions are calculated.

Strengths: Consider what strengths your company possesses and how those strengths are perceived by third parties, as well as what you do well and what distinguishes your company.

Weaknesses: It is critical to identify what your competitors are doing better and to match or exceed their performance. Recognize what your competitors are doing well in your current business strategy.

Opportunities: Identifying market opportunities, leveraging your strengths, and capitalizing on current trends are all critical components of your venture.

Threats: In addition to understanding how your competitors are affecting your business, you should examine the mistakes and threats that could have a negative impact over time.

The modern world is ruled by technology!

We live in a time when technology is the most relevant and powerful business tool available. It is critical that we learn to recognize this as the most important aspect of our modern-day strategies.

Software solutions that can be applied to any business problem are required for business solutions. A critical aspect of investing in useful technology is determining the best course of action to take in order to find the best solution to this problem. This could have a significant impact on a company’s competitive advantage.

Collaboration with a reputable software development firm

Choosing a reputable software development company is critical to getting your project off to a good start. It is critical to be able to obtain the appropriate advice to help you fine-tune your efforts.

Ensure that the development team you hire understands your industry. Furthermore, they should have prior experience working with start-ups to assist you in making the best decision. This type of project should ideally be handled by a team with relevant experience.

Finally, some thoughts on industry analysis.

When starting any type of business, there are numerous factors that must be considered. If you want your business to be successful in the long run, you should prioritize industry research.

Do you want to create the next big tech unicorn?

Here are some pointers to help you on your way!


We are seeing a significant increase in the number of startups being established each year, and the mere thought of starting a business worth $1 billion is likely to overwhelm you! However, it is certainly possible for a business idea to flourish to that extent.

In such cases, one of the first things you should think about is having a very specific plan in mind. It is much easier to get things moving once you have developed a solid strategy for achieving your goals.

In the year 2020 alone, 475 unicorns were born! According to statistics, more than 90% of startups fail, and only 40% of those that do survive become profitable enough to last.

1. Why should you pursue the tech domain for your start-up?

These statistics should not deter you from entering the startup world. Our goal is to promote better practices and careful planning in order to launch a successful business.

Now that we’ve gotten that out of the way, here are some key points to consider as you embark on your entrepreneurial journey!

Technology is everywhere, and getting involved in the tech industry may prove to be the wisest decision. In this niche, there is still a lot to learn.

We are at the start of what is shaping up to be the greatest change the world has ever seen. Stepping into the world of technology is the answer if you want to build a business with the potential to become a unicorn!

2. An examination of the industry

There are many industries that use technology today, and it is difficult to say which one is the best. This necessitates some preliminary research because there are numerous options such as transportation, communication, education, agriculture, retail, and so on.

You must take your time in order to make the best decision. Hesitation and last-minute changes are bad for a new business.

3. Validation of your idea and funding for your start-up

The goal here is to find answers to questions like, ‘Is there a large enough market for your business idea?’ or ‘Are people looking for the solution your idea will provide?’ and so on, in order to validate that your business idea will work. This can be accomplished by conducting interviews, brainstorming sessions, developing an MVP, and conducting surveys to gather customer feedback, to name a few methods.

A validated idea with potential will attract investors and secure funding. Checking investor portfolios to understand the types of technologies they invest in is one of the most important tasks you should complete.

4. Documentation and its significance

If you are serious about growing your business, documenting your ideas, plans, suggestions, and changes should be at the top of your priority list! Documentation should not be regarded as an option, but rather as a requirement. This will aid in the development of an actionable plan, the definition of standard procedures, the definition of roles, and, eventually, the raising of capital.

Standard operating procedures, Scope of Work, Licensing Agreements, and Confidentiality Agreements are just a few of the documents you’ll need.

5. Should I hire my own resources or use the services of a software solution provider?

This is determined by a number of factors that require your attention and consideration. To begin, you must decide how much you are willing to spend in-house versus how much you are willing to spend to hire a professional team that works remotely.

It is a time-consuming process in many ways, and you must consider numerous factors. It is critical to receive proper guidance on how to carry out these steps.

6. Selecting the Best Software Development Partner

Creating the best software product is a complex process that involves numerous precise interactions. And finding the right software development partner will be difficult. This choice has a significant impact on your ability to grow and prosper all the way to unicorn status.

7. Advantages of an On-shore vs. Off-shore Software Firm

There are numerous advantages and disadvantages to using a local software company or an offshore company to complete your work. Before making that decision, you must consider a number of factors.

8. Things to think about when designing and developing a website or mobile app

The costs are one of the most important aspects of any software development and design process. Having said that, time is another important factor to consider in software development if you want to succeed.

Similarly, there are several other factors that would need careful consideration prior to kick-starting your website or mobile app development.

9. The cost of creating a mobile or web app

In most cases, website development at a low level with simple features is very affordable. The high-end software development costs, on the other hand, are a completely different story. This is why it is critical to collaborate with the right mobile app development team.

10. What is the difference between native and cross-platform apps?

Without going into specifics, native apps are built specifically for one operating system and are intended to be used on specific devices, whereas cross-platform apps are written once and can be used on multiple platforms.

The budget is the most important consideration here. Whether you can expect a mobile app to be developed within the budget you have set. Every alternative will have advantages and disadvantages; you simply need to consider the big picture and understand the goals you want to achieve.

11. The significance of developing a secure web / mobile app

Safety appears to be the most important concern in the digital era, which makes sense given the dangers of data and identity theft, as well as cybercrime in general. As a result, developing a secure website and mobile app is critical in any project.

The best way to ensure a successful development process is to select a development team that is extremely efficient when it comes to dealing with security issues.

12. The Importance of User Experience in Web app/Mobile App Development

This is a critical component of any app’s development, but it appears to be overlooked in the majority of projects. The user experience determines how smooth, seamless, and intuitive navigation and browsing are for users, making it an important factor to consider when developing your mobile/web application.

13. The amount of time required to create/develop web and mobile apps

Mobile apps and websites with a high level of complexity will not come together in a matter of days. Instead, they can take several months, if not more than a year, to complete!

As previously stated, it is critical to consider the entire time frame for a project. This will also reveal the project’s estimated costs.

14. Challenges to be aware of while developing your mobile app

When you engage in the process of app development, there will always be challenges and roadblocks. Whether you choose to work with an in-house or an external team, you will face challenges.

The best way to deal with this is to be aware of such situations and to have the right kind of guidance on how to overcome these obstacles.

15. SEO and the significance of developing an SEO-friendly website!

According to industry experts, content is still king, which is something to think about. The foundation of a successful SEO (Search Engine Optimization) campaign is high-quality content.

In this situation, there are numerous factors to consider, such as the quality of the content, the target audience, the optimization of the text you publish, and so on.

16. What is SMM (Social Media Marketing), and how can it benefit your company?

Social media has evolved into one of the most effective tools for anyone seeking to reach their target audience. As we approach Web 3.0, social media is becoming an ever more complex and crowded phenomenon.

Having the ability to use social media for marketing purposes will be critical to your success.

17. Establishing a user base

The development of a user base for an application is just as important as the development of the web/mobile app itself. It is pointless to create an app or website if no one visits or uses it.

Understanding the most efficient and effective ways to build a strong user base for your app and website is critical to your success.

18. Keeping users engaged with your mobile or web app

Once you have attracted new users to your website or mobile application, you must consider how to keep them.

This factor will be equally important to your long-term success.

Finally thoughts

Each of the preceding steps is complex in its own right, and it is critical to understand this before proceeding. Learning the specifics of how to handle each of these is a critical component of your business strategy.

These are the points we’ve highlighted to make you aware of the tasks that will be involved in your journey to create a tech unicorn. In the future, we will delve deeper into each point to better understand the complexities involved.

Now that you have a better understanding of the steps involved, why not begin evaluating the best approach for your project?

How do you market mobile apps after they’ve been released?

app-development

You are probably aware that there is a lot that goes into the process of developing a mobile app. A project is often time consuming, stressful, and draining from the start. You are faced with a completely new challenge once you have a fully developed app from a mobile app development company.

A challenge for your mobile app is a lack of users, which is a problem that most web/mobile app companies face. As a result, it is critical to ensure and produce the best results.

In other words, mobile apps face the same problem that any other product does at first: a lack of promotional reach! Given the massive number of available options, the chances of being found on store listings are slim to none.

The Apple App Store has approximately 2 million apps and the Google Play Store has approximately 3 million apps. These figures show how important it is to effectively market your mobile apps in order to gain a user base.

Newly developed mobile apps are never searched by their names in either of these app stores (Apple Store/Google Play Store), which means that people will never find your app if you do not promote it across all available channels.

Let’s take a look at some of the best ways to promote your mobile app that will guarantee results.

Website development

Create a one-page website that describes the app and the features it provides. This is critical because this website will be used to generate the necessary traffic through content marketing.

The best way to accomplish this is to hire a web development company to assist you in developing an effective and professional website. The responsiveness, navigation, loading times, graphics used, and so on are all critical components in this process, and the web development company will take care of all of them for you.

The website you use to promote your mobile app must contain all of the information that your target audience requires. This is extremely beneficial, as it allows you to build a solid marketing strategy.

Search Engine Optimization (SEO)

Search engine optimization is the process of increasing the quality and quantity of website traffic from search engines to a website or web page, and when you hire the best SEO company in Dubai, for example, you must ensure that your content is given top priority. Search Engine Optimization (SEO) is always the best option for this purpose.

When your website begins to consistently produce quality content, you will be astounded at how easily you can find a relevant user base for your mobile app. However, keep in mind that SEO is important in the long run and is a more viable option than investing in paid advertisements on a regular basis.It is also critical to remember that the key to achieving great results is to consistently create high-quality content. You must be patient with this process because it allows you to grow much faster organically. There are numerous aspects of Search Engine Optimization that must be considered (SEO). You must also ensure that you find relevant keywords in order to achieve the best results. Keep in mind that a content marketing campaign is only as good as the keywords it employs!

Utilize freemium features

If there is an easier way to promote a mobile app, it is without a doubt the incorporation of freemium features. It’s a very profitable method of app promotion that has worked wonders for many app creators in the past.

The addition of freemium features is a great way to increase app traction while also making your marketing efforts easier, allowing you to generate more downloads and conversions. This is a model that has proven to be effective for all industry leaders.

One such example is ‘Spotify,’ which practically resurrected an industry that had seen falling physical sales and stagnant downloads and is often credited with ‘cracking’ the freemium model for music. Despite widespread criticism, their paying subscribers increased from 70 million in 2018 to 165 million in 2021! That is the impact that these freemium features can have when used properly.

However, many people overlook the value of freemium features in their apps, primarily because they are afraid of people using the app solely for those features. As a result, it is critical to ensure that these features are worthwhile investments.

Using an influencer’s services

Influencers’ power over their audience can be quite reliable for marketing purposes. It only takes one mention from an influential person to help you gain traction.

The cost of hiring these influencers varies according to the number of active followers they have. That is, you can find an influencer who is within your budget.

You could even try to get a celebrity to endorse your app, which would be a huge boost to your marketing efforts. This requires some deft networking, but if you can pull it off, you’ll have hit the ball out of the park!

Social Media Marketing (SMM)

Social media marketing allows businesses to engage with existing customers and reach out to new ones while also promoting their desired services. SMM has data analytics tools that are purpose-built to help marketers track the success of their efforts.

You can use a variety of techniques and practices to promote content and encourage users to interact with it on social media networks. One of the advantages of social media marketing is the ability to create content that customers will share with their friends, family, and subordinates. This approach is based on word-of-mouth and has several advantages.

Producing compelling content is an important aspect of social media strategy. This draws a user’s attention and increases the likelihood of them taking the desired

action. Another significant advantage of SMM is that it appeals to a broader audience!

Final thoughts 

To summarize, once you have an app ready for the market, you must devise an ideal promotional strategy to help you achieve the desired results. This is critical; however, much work remains to be done in order for optimal marketing to take place. You should always be patient and dedicated to your efforts in order to achieve the best results.

Yoast Plugin Using SEO optimisation

Yoast Plugin

Yoast SEO does everything in its power to please both visitors and search engine spiders. Yoast SEO is the most complete wordpress SEO plugin. It handles the technical optimisation of your site and assists with optimising your content.

Steps of Yoast  plugin

  • The focus keyword doesn’t appear in the first paragraph of the copy. Make sure the topic is clear immediately.

  • The keyword density is 0.4%, which is too low; the focus keyword was found 4 times.

  • The images on this page do not have alt attributes containing the focus keyword.

  • The slug for this page is a bit long, consider shortening it.

  • The slug for this page contains stop words, consider removing them.

  • The meta description contains the focus keyword.

  • The meta description has a nice length.

  • The focus keyword appears in 1 (out of 8) subheadings in your copy.

  • The text contains 1021 words. This is more than or equal to the recommended minimum of 300 words.

  • This page has 1 no followed outbound link(s) and 3 normal outbound link(s).

  • This page has 0 no followed internal link(s) and 16 normal internal link(s).

  • The SEO title has a nice length.

  • The focus keyword appears in the URL for this page.

  • You’ve never used this focus keyword before, very good.

 

Lets talk about Blogger and WordPress

Blogger v/s wordpress

WordPress started off as just a blogging system. Now, it provides a full content management system. Blogger (Blogspot) refers to a free blog publishing service of Google.blogger vs wordpress

WordPress originated in 2003 to enhance the typography. It developed into a major self hosting blogging tool in the world. One can start a blog or create a web site using WordPress. WordPress is a software that is developed on PHP and MySql. It was founded by Matt Mullenweg and Mike Little. WordPress can be considered as a successor to b2/cafelog. Since its origination, it has been released in various versions. It has a core development team which comprises of Ryan Boren, Mark Jaquith, Matt Mullenweg, Andrew Ozz, Peter Westwood and Andrew Nacin. However, it is also developed by its community. The support to the users is provided by its main website WordPress.org.

Blogger (Blogspot) refers to a free blog publishing service of Google. Initially, it was developed by Pyra Labs, but later was bought by Google in 2003. The blogs are generally hosted at a sub-domain of blogspot.com. In September 2009, a new set of features were introduced in Blogger. Features included a new interface for post editing, improved methods to handle the images, addition of locations to posts, etc. Blogger is available in various languages. It allows the users to select templates from the available options and then customize them. It has also launched a mobile app. Users can post and edit blogs using this app service.

Blogger

Blog is an online journal or website with frequently published content. In a blog the contents are arranged in reverse chronological order. A person who writes content for a blog is called as blogger. The act of writing a post for a blog is known as blogging. Blogs are updated frequently. An article or writing that is inside the blog is known as blog post. Blogger is a blog publishing service which was introduced by Google in 2003. Blogs have a sub domain of blogspot.com. Blogger allows users to select from various templates and customise them. Blogger has also launched mobile applications for users with mobile devices such as smartphones. Blogger also provides option for users to share photos and links directly to users.

Pros

Starting a blog is easy:

The steps to beginning a blog are dead simple. You can choose a template from websites like Blogger (Ford’s choice), WordPress (Wolf and Henderson’s pick), or Tumblr. Adding posts is almost as easy as sending e-mail.

A blog gives people a reason to visit your website:

“For the most part, your business website is pretty static, unless you’re constantly adding new projects,” says Ford. “A blog gives you an opportunity to add more depth and dimension to your voice.” Because it’s updated frequently, it can keep people coming back.

It can help create a sense of community:

“Our industry is very closed, and designers are usually very isolated from one another,” says Wolf. “My blog puts subjects out there for people to discuss. I’ll also use it to address problems that we have in the industry.” Reader responses—both from other designers and the general public—can help generate new ideas. “You get feedback on things that make you think,” says Wolf.

A blog is a living archive of personal sources of inspiration:

“It’s a place to gather the things that inspire you,” says Henderson, pointing out that, unlike printed photos, blog posts don’t clutter up your desk. And, you can quickly find past posts via Google.

The outreach can be incredible:

You never know who might land on your blog, including potential new clients and press. “On Facebook, I have almost 6,000 people that like my blog,” says Ford. “So, when I post something, all of those people see it. Even if just a fraction of them re-post it, suddenly their followers see it, and who knows who may end up coming to my website.”

Cons

  • blogger provides only limited access to our site files
  • blogger does not support plugins. So we cannot add functions to our blog
  • blogger does not offer regular updates
  • blogger does not offer more SEO options
  • blogger does not provide more search engine optimisation options
  • blogger can close our blog or entire account any time

WordPress

WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners.

Pros

  • WordPress is a free and open source software
  • WordPress provides feature to install plugins. So that we can add many functions
  • WordPress provides complete access to our site files
  • It supports free or premium custom themes
  • It offers more Search Engine Optimization options
  • WordPress provides free regular updates
  • It offers more security options
  • It offers more control over blog or site
  • It provides free regular updates

Cons

Custom Layouts Are Hard To Use:

The first downside is the layouts. They might be customized, but they can be tricky to navigate through. Same goes for the design process. Some of the designs are not as easily accessible as you might want or need them to be. There are WordPress themes that can help out with this. See Elegant Themes and Headway.

Lots of Updates:

It’s essentially running on your server. The updates are going to be constant. I am not saying they will happen every day, but they will happen a lot. Be prepared to update your core WordPress files, plugins, or themes at least a few times a month. You might have to rollback WordPress to a previous state if you run into problems.

Learning Curve:

It’s easily accessible, but some prior knowledge does help. It’s best if you are sort of fluent in web development and marketing. I am not saying you need to be proficient in it, but some knowledge will help. Without this knowledge, navigating through WordPress might be a bit more challenging.

Planning Is Needed:

Creating a site is all part of the marketing process. It all plays a big role in using WordPress. This is why you need to get some of these skills under your belt. Having a plan will also be a big help with WordPress. If you don’t have a plan, then how can you expect to move forward? WordPress is all part of moving forward. You will need it.

Site Hacks:

Sites are prone to hacks. Malware can be installed on your WordPress site. You can always check your WordPress site for malware.

To Create a Free blog

Blog is a regularly updated website or webpage. Blog is usually run by an individual or small group. A blog is an online journal or informational website displaying information in the reverse chronological order with latest post appearing first. The process of updating a blog is called as blogging and the person who keeps a blog is known as blogger. Blog is a discussion or informational website published on world wide web. The word blog is a shortened version of web logs.

Types of Blogs

Microblogging

The process of posting small pieces of digital content on the internet is called as Microblogging. It offers a portable mode of communication. Examples of Microblogging are Twitter, Facebook, Tumbler etc

Personal blog

Commentary written by an individual is called as personal blog. It is a frequently updated online personal journal or dairy.

Group blog

Blogs in which posts are written and published by more than one author is called as group blog. It is based on single uniting theme such as politics, technology or advocacy

Reverse blog

The Reverse blog is also called as inverse blog. The reverse blog is written entirely by users who are given a topic. The blog post are usually screened by a core group or publisher of the blog.

Steps to create a blog post on Bloggerblogger create

  • First login to blogger using the URL http://www.blogger.com
  • Using Gmail id and password, login to the blogger and thus the blogger is connected to gmail.
  • Click new blog
  • Enter the suitable name for the blog, Focus on the blog name the users will identifies. After naming section, then click continue to blogger.
  • Now we get a new window click on creating a new blog.
  • Then enter corresponding title and adders of your blog (your adders must be available one and don’t use symbols like underscores)
  • Choose a starter template this is the basic Layout of your blog.
  • Click on creating a blog.

Creating a new post create new post

  • Click on the new post
  • Enter a post title
  • Here we can enter the suitable content for the title, Add pictures, and we can add suitable links, etc.
  • After making changes or any updating you must click on save button.
  • For viewing the preview, There is a option available on the blog.
  • Want to publish your post, Click on publish button.

WordPresswordpress logo

WordPress is a free publishing software and content management system based on PHP and MySQL. WordPress is free to install and upgrade. With the help of wordpress we can create a beautiful website or blog. WordPress.com is a blogging platform. It provides free blog hosting for registered users. WordPress pluggin architecture allows users to extend the features and functionality of a website or blog. WordPress uses different themes. The look and functionality of a wordpress website can be changed with the help of themes. WordPress themes are of two types they are free and premium. The wordpress theme directory lists free themes. Premium themes are available for purchase from market places.

Steps to create a blog post on WordPress

  • Search for WordPress.com in Google.
  • Select my sites tab.
  • Open the site selector by clicking on switch site at the top of sidebar.
  • Click or tap on Add new WordPress at the bottom of the sidebar.

Thansih Muhammad

 

Use of Feedburner

Feedburner

Feedburner is a free online service created by Google that allows to automatically send email updates from our blog. It is the most popular feed management system on the internet. It offers way to manage feeds and interact with our visitors. Feedburner provides a way for users to subscribe through email address. The Feedburner email subscription service offers a powerful way to users through which they can subscribe to content and receive it in their email box. Freeburner tools like email subscription can help increase our chances of getting site revisits.network_image

FeedBurner is a Google product. It is a free service that allows you to send emails directly from your blog. You can send your updates through RSS feed or through email. The system comes with tools that enable you to customise your feeds to promote them. Some of the features include a subscription widget which can easily be added to the sidebar of your blog. It also gives statistics on how many people are following your blog.

Advantages of feedburner

Feed Analytics

Feedburner provides statistics about subscribers including how often they visit our site, and also provides details like where they come from.

Feed Redirection

When we move to a different domain or when we switch to a sub folder or sub domain there is chance of loosing our subscribers. Feedburner provides an option to change settings. By clicking edit feed details we can change the URL of our feed.

Publish on social media without plugin

Feedburner helps to connect to our twitter account and send updates. The updates we send can be customised such as the title, title and body, hashtags, additional texts etc.

Feedburner pros

Ease of Use:
FeedBurner is free and extremely easy to create your blog’s feed using FeedBurner. Just follow a few simple steps, and you’re done. The FeedBurner dashboard is easy to navigate and Google offers a help centre to answer any questions you might have.

Promotion:
The widgets and buttons that you can get from your FeedBurner dashboard to invite people to subscribe to your blog and show off the number of subscribers your blog already has are very handy and require no coding knowledge to add to your blog.

Universal Code:
FeedBurner burns feeds using what it refers to as its Smart feed service, which makes feeds created with FeedBurner readable through any device a person uses to subscribe to that feed.

Monetization:
If you want to make money from your blog’s feed, then there is no easier way to monetise it than Google Ad-Sense. Of course, you’re guaranteed to make money from it, but it is very easy to add Ad-Sense ads to your FeedBurner-created feed.

Email subscriptions

email subscriptionThis is viewed as a great feature by many bloggers. The daily subscription that you can offer to your readers for free comes handy as most of them may not know about RSS feeds but have an email account.

Better yet, you can customise the emails that you send to the readers. Subscription comes in a number of languages including English, German, Spanish, French, Russian, Portuguese and Chinese. You can have a subscription form into your page or have it as a widget and can also customise the form as you wish.

 RSS(really simple syndication)

RSS (means Really Simple Syndication) retrieves the latest content from the sites you are interested and pulls them into your feed reader where you can read them all in one location rather than visiting each site separately.

Steps to setup feedburner feed

1.Search for Feedburner in Google

2. Log in with Google Account

3. Enter feed URL

4. Feedburner provides options such as “Feed title”, ” Feed Address”. Enter the home page title as the “Feed title”and main domain name as “Feed Address”

5. Feedburner provides the option to check two items. First check “Clickthroughs” to know how many people click those items back to our website. The second option enables us to see detailed statistics that provides important clues about the quality of our website.

Steps for users to subscribe to your feeds through Email

1. Log in to feedburner accountprogress of email subscription

2. Click “publicize” main header/menu.

3. Under Services click email subscriptions.

4. Click “Activate”

5. Go to Appearance >Widgets in our dashboard

6. Click on sidebar

7. Add a text widget to sidebar by dragging it from the available widgets into the side bar area on the right.

8. Add the HTML code for Feedburner email subscription, click save and then close.

5. Copy and paste the code into web page.

Feedburner hurts SEO

pros logoThis is one of the main reasons why people have started looking for other options and sidelining FeedBurner. Those who are not shy with marketing and SEO knows about the link wheel. A link wheel is a the perception that every time you post something online, it is distributed to other online sources for the sake of generating back links for your site to the original post. This is advantageous for your site as many back links point back to your site.