What is Industry Analysis?

Starting a business that will be successful in the long run is a difficult task. It is critical to make the most of this process in order to achieve the best possible outcome.

According to statistics, roughly 20% of all new business ventures fail within the first 24 months. Only 25% of those who remain active life to the age of ten. The fundamental reason for this is that the project is not preceded by thorough industry analysis.

This implies that the majority of failed business ventures were doomed from the start. Most people do not conduct extensive research into the industry in which they wish to work. Clearly, this is a major blunder, and business owners must recognize the significance of industry analysis.

Opportunities in technology exist in a variety of industries.

Every day, we see how technology is transforming our world. From dating to grocery shopping, it’s difficult to imagine a facet of life that hasn’t been influenced by technology. That is to say, you would be equally well-served by investigating opportunities in modern healthcare, automobiles, retail, agriculture, or any other industry.

Here are some examples of technology opportunities in these industries:

Automotive: Vehicle connectivity with artificial intelligence and driving simulations in augmented reality.

Retail: Autonomous checkout systems in retail, augmented reality clothing stores, and artificial intelligence

Healthcare: Telemedicine that incorporates augmented and virtual reality features.

Agriculture: Farming software with GPS optimization and AI-powered moisture and temperature sensors.

How should an industry analysis be carried out?

Once you’ve made a decision, there are a number of steps involved in conducting an industry analysis. Begin by conducting a thorough background search on the industry or a subset of it, and then collect, analyze, and compare data to help answer market-related questions.

In addition, you should use the following commonly used and important methods to ensure a reliable outcome.

Competitive analysis

Within any industry, competition is always a factor. Analyzing the industry using one of the most famous models developed in 1980, also known as ‘Porter’s 5 forces,’ first introduced in Michael Porter’s book “Competitive Strategy: Techniques for Analyzing Industries and Competitors,” provides an acute impression of the industry and simplifies the analysis.

These five steps are as follows:

Industry rivalry intensity – The number of industry participants and their respective market shares are a direct reflection of the industry’s competitiveness. Lack of product differentiation tends to increase competition intensity. Exit costs that are prohibitively expensive, such as high fixed assets, government regulations, labour unions, and so on, make it more difficult for competitors to win.

Potential entrants – This shows how simple it is for new businesses to enter a specific industry’s market. Companies face a constant threat from new competitors if it is simple to enter an industry. When an entry is difficult, the firm with the smallest competitive advantage benefits for a longer period of time. When entering a difficult market, businesses must contend with a consistent set of competitors.

Supplier bargaining power – This refers to a supplier’s bargaining power. When an industry is reliant on a small number of suppliers, the suppliers wield considerable bargaining power. This is especially problematic for small businesses because it has a direct impact on the quality and pricing of the final product.

Buyer bargaining power – When customers have bargaining power, the outcome is the polar opposite. When consumers/buyers have bargaining power, they can negotiate lower prices, higher quality, or additional services and discounts. This is true in an industry with a larger number of competitors but a single buyer who accounts for a sizable portion of the industry’s revenue.

The threat of substitute goods/services – Because every industry’s products compete with similar substitute products from other industries, any firm within that industry will face competition from other industries, reducing profitability because it cannot charge exorbitant prices. It is possible to substitute two types of products: those of similar quality/function but lower cost, and those of the same price but higher quality.

PEST Analysis

The famous PEST analysis, also known as the ‘Broad Factors Analysis,’ stands for Political, Economic, Social, and Technological. To ensure that you have enough data, each of these aspects must be examined separately. This is an excellent framework for examining the industry.

Political: Understanding the political environment in your industry is critical for success. This entails learning everything you can about the legal policies and regulations that may affect your venture, such as taxes, labour laws, political stability, and so on.

Economic: Everything concerning economic growth, inflation, unemployment, interest rates, and so on. This will all have an impact on your business, and you must consider each factor.

Social: Factors relating to your company’s social impact. This includes cultural constraints, education level, customer demographics, behavioural trends, and overall lifestyle.

Technological: This is also important, as you must consider how technology will impact your business. The consequences could be both negative and positive, depending on the advancements and developments that change how a business operates and how people live their lives. The majority of the time, technology will be an advantage.

SWOT Analysis

SWOT analysis, like PEST, is a popular method of analysis. It is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis is designed to ensure that all of your business decisions are calculated.

Strengths: Consider what strengths your company possesses and how those strengths are perceived by third parties, as well as what you do well and what distinguishes your company.

Weaknesses: It is critical to identify what your competitors are doing better and to match or exceed their performance. Recognize what your competitors are doing well in your current business strategy.

Opportunities: Identifying market opportunities, leveraging your strengths, and capitalizing on current trends are all critical components of your venture.

Threats: In addition to understanding how your competitors are affecting your business, you should examine the mistakes and threats that could have a negative impact over time.

The modern world is ruled by technology!

We live in a time when technology is the most relevant and powerful business tool available. It is critical that we learn to recognize this as the most important aspect of our modern-day strategies.

Software solutions that can be applied to any business problem are required for business solutions. A critical aspect of investing in useful technology is determining the best course of action to take in order to find the best solution to this problem. This could have a significant impact on a company’s competitive advantage.

Collaboration with a reputable software development firm

Choosing a reputable software development company is critical to getting your project off to a good start. It is critical to be able to obtain the appropriate advice to help you fine-tune your efforts.

Ensure that the development team you hire understands your industry. Furthermore, they should have prior experience working with start-ups to assist you in making the best decision. This type of project should ideally be handled by a team with relevant experience.

Finally, some thoughts on industry analysis.

When starting any type of business, there are numerous factors that must be considered. If you want your business to be successful in the long run, you should prioritize industry research.

Do you want to create the next big tech unicorn?

Here are some pointers to help you on your way!


We are seeing a significant increase in the number of startups being established each year, and the mere thought of starting a business worth $1 billion is likely to overwhelm you! However, it is certainly possible for a business idea to flourish to that extent.

In such cases, one of the first things you should think about is having a very specific plan in mind. It is much easier to get things moving once you have developed a solid strategy for achieving your goals.

In the year 2020 alone, 475 unicorns were born! According to statistics, more than 90% of startups fail, and only 40% of those that do survive become profitable enough to last.

1. Why should you pursue the tech domain for your start-up?

These statistics should not deter you from entering the startup world. Our goal is to promote better practices and careful planning in order to launch a successful business.

Now that we’ve gotten that out of the way, here are some key points to consider as you embark on your entrepreneurial journey!

Technology is everywhere, and getting involved in the tech industry may prove to be the wisest decision. In this niche, there is still a lot to learn.

We are at the start of what is shaping up to be the greatest change the world has ever seen. Stepping into the world of technology is the answer if you want to build a business with the potential to become a unicorn!

2. An examination of the industry

There are many industries that use technology today, and it is difficult to say which one is the best. This necessitates some preliminary research because there are numerous options such as transportation, communication, education, agriculture, retail, and so on.

You must take your time in order to make the best decision. Hesitation and last-minute changes are bad for a new business.

3. Validation of your idea and funding for your start-up

The goal here is to find answers to questions like, ‘Is there a large enough market for your business idea?’ or ‘Are people looking for the solution your idea will provide?’ and so on, in order to validate that your business idea will work. This can be accomplished by conducting interviews, brainstorming sessions, developing an MVP, and conducting surveys to gather customer feedback, to name a few methods.

A validated idea with potential will attract investors and secure funding. Checking investor portfolios to understand the types of technologies they invest in is one of the most important tasks you should complete.

4. Documentation and its significance

If you are serious about growing your business, documenting your ideas, plans, suggestions, and changes should be at the top of your priority list! Documentation should not be regarded as an option, but rather as a requirement. This will aid in the development of an actionable plan, the definition of standard procedures, the definition of roles, and, eventually, the raising of capital.

Standard operating procedures, Scope of Work, Licensing Agreements, and Confidentiality Agreements are just a few of the documents you’ll need.

5. Should I hire my own resources or use the services of a software solution provider?

This is determined by a number of factors that require your attention and consideration. To begin, you must decide how much you are willing to spend in-house versus how much you are willing to spend to hire a professional team that works remotely.

It is a time-consuming process in many ways, and you must consider numerous factors. It is critical to receive proper guidance on how to carry out these steps.

6. Selecting the Best Software Development Partner

Creating the best software product is a complex process that involves numerous precise interactions. And finding the right software development partner will be difficult. This choice has a significant impact on your ability to grow and prosper all the way to unicorn status.

7. Advantages of an On-shore vs. Off-shore Software Firm

There are numerous advantages and disadvantages to using a local software company or an offshore company to complete your work. Before making that decision, you must consider a number of factors.

8. Things to think about when designing and developing a website or mobile app

The costs are one of the most important aspects of any software development and design process. Having said that, time is another important factor to consider in software development if you want to succeed.

Similarly, there are several other factors that would need careful consideration prior to kick-starting your website or mobile app development.

9. The cost of creating a mobile or web app

In most cases, website development at a low level with simple features is very affordable. The high-end software development costs, on the other hand, are a completely different story. This is why it is critical to collaborate with the right mobile app development team.

10. What is the difference between native and cross-platform apps?

Without going into specifics, native apps are built specifically for one operating system and are intended to be used on specific devices, whereas cross-platform apps are written once and can be used on multiple platforms.

The budget is the most important consideration here. Whether you can expect a mobile app to be developed within the budget you have set. Every alternative will have advantages and disadvantages; you simply need to consider the big picture and understand the goals you want to achieve.

11. The significance of developing a secure web / mobile app

Safety appears to be the most important concern in the digital era, which makes sense given the dangers of data and identity theft, as well as cybercrime in general. As a result, developing a secure website and mobile app is critical in any project.

The best way to ensure a successful development process is to select a development team that is extremely efficient when it comes to dealing with security issues.

12. The Importance of User Experience in Web app/Mobile App Development

This is a critical component of any app’s development, but it appears to be overlooked in the majority of projects. The user experience determines how smooth, seamless, and intuitive navigation and browsing are for users, making it an important factor to consider when developing your mobile/web application.

13. The amount of time required to create/develop web and mobile apps

Mobile apps and websites with a high level of complexity will not come together in a matter of days. Instead, they can take several months, if not more than a year, to complete!

As previously stated, it is critical to consider the entire time frame for a project. This will also reveal the project’s estimated costs.

14. Challenges to be aware of while developing your mobile app

When you engage in the process of app development, there will always be challenges and roadblocks. Whether you choose to work with an in-house or an external team, you will face challenges.

The best way to deal with this is to be aware of such situations and to have the right kind of guidance on how to overcome these obstacles.

15. SEO and the significance of developing an SEO-friendly website!

According to industry experts, content is still king, which is something to think about. The foundation of a successful SEO (Search Engine Optimization) campaign is high-quality content.

In this situation, there are numerous factors to consider, such as the quality of the content, the target audience, the optimization of the text you publish, and so on.

16. What is SMM (Social Media Marketing), and how can it benefit your company?

Social media has evolved into one of the most effective tools for anyone seeking to reach their target audience. As we approach Web 3.0, social media is becoming an ever more complex and crowded phenomenon.

Having the ability to use social media for marketing purposes will be critical to your success.

17. Establishing a user base

The development of a user base for an application is just as important as the development of the web/mobile app itself. It is pointless to create an app or website if no one visits or uses it.

Understanding the most efficient and effective ways to build a strong user base for your app and website is critical to your success.

18. Keeping users engaged with your mobile or web app

Once you have attracted new users to your website or mobile application, you must consider how to keep them.

This factor will be equally important to your long-term success.

Finally thoughts

Each of the preceding steps is complex in its own right, and it is critical to understand this before proceeding. Learning the specifics of how to handle each of these is a critical component of your business strategy.

These are the points we’ve highlighted to make you aware of the tasks that will be involved in your journey to create a tech unicorn. In the future, we will delve deeper into each point to better understand the complexities involved.

Now that you have a better understanding of the steps involved, why not begin evaluating the best approach for your project?

How do you market mobile apps after they’ve been released?

app-development

You are probably aware that there is a lot that goes into the process of developing a mobile app. A project is often time consuming, stressful, and draining from the start. You are faced with a completely new challenge once you have a fully developed app from a mobile app development company.

A challenge for your mobile app is a lack of users, which is a problem that most web/mobile app companies face. As a result, it is critical to ensure and produce the best results.

In other words, mobile apps face the same problem that any other product does at first: a lack of promotional reach! Given the massive number of available options, the chances of being found on store listings are slim to none.

The Apple App Store has approximately 2 million apps and the Google Play Store has approximately 3 million apps. These figures show how important it is to effectively market your mobile apps in order to gain a user base.

Newly developed mobile apps are never searched by their names in either of these app stores (Apple Store/Google Play Store), which means that people will never find your app if you do not promote it across all available channels.

Let’s take a look at some of the best ways to promote your mobile app that will guarantee results.

Website development

Create a one-page website that describes the app and the features it provides. This is critical because this website will be used to generate the necessary traffic through content marketing.

The best way to accomplish this is to hire a web development company to assist you in developing an effective and professional website. The responsiveness, navigation, loading times, graphics used, and so on are all critical components in this process, and the web development company will take care of all of them for you.

The website you use to promote your mobile app must contain all of the information that your target audience requires. This is extremely beneficial, as it allows you to build a solid marketing strategy.

Search Engine Optimization (SEO)

Search engine optimization is the process of increasing the quality and quantity of website traffic from search engines to a website or web page, and when you hire the best SEO company in Dubai, for example, you must ensure that your content is given top priority. Search Engine Optimization (SEO) is always the best option for this purpose.

When your website begins to consistently produce quality content, you will be astounded at how easily you can find a relevant user base for your mobile app. However, keep in mind that SEO is important in the long run and is a more viable option than investing in paid advertisements on a regular basis.It is also critical to remember that the key to achieving great results is to consistently create high-quality content. You must be patient with this process because it allows you to grow much faster organically. There are numerous aspects of Search Engine Optimization that must be considered (SEO). You must also ensure that you find relevant keywords in order to achieve the best results. Keep in mind that a content marketing campaign is only as good as the keywords it employs!

Utilize freemium features

If there is an easier way to promote a mobile app, it is without a doubt the incorporation of freemium features. It’s a very profitable method of app promotion that has worked wonders for many app creators in the past.

The addition of freemium features is a great way to increase app traction while also making your marketing efforts easier, allowing you to generate more downloads and conversions. This is a model that has proven to be effective for all industry leaders.

One such example is ‘Spotify,’ which practically resurrected an industry that had seen falling physical sales and stagnant downloads and is often credited with ‘cracking’ the freemium model for music. Despite widespread criticism, their paying subscribers increased from 70 million in 2018 to 165 million in 2021! That is the impact that these freemium features can have when used properly.

However, many people overlook the value of freemium features in their apps, primarily because they are afraid of people using the app solely for those features. As a result, it is critical to ensure that these features are worthwhile investments.

Using an influencer’s services

Influencers’ power over their audience can be quite reliable for marketing purposes. It only takes one mention from an influential person to help you gain traction.

The cost of hiring these influencers varies according to the number of active followers they have. That is, you can find an influencer who is within your budget.

You could even try to get a celebrity to endorse your app, which would be a huge boost to your marketing efforts. This requires some deft networking, but if you can pull it off, you’ll have hit the ball out of the park!

Social Media Marketing (SMM)

Social media marketing allows businesses to engage with existing customers and reach out to new ones while also promoting their desired services. SMM has data analytics tools that are purpose-built to help marketers track the success of their efforts.

You can use a variety of techniques and practices to promote content and encourage users to interact with it on social media networks. One of the advantages of social media marketing is the ability to create content that customers will share with their friends, family, and subordinates. This approach is based on word-of-mouth and has several advantages.

Producing compelling content is an important aspect of social media strategy. This draws a user’s attention and increases the likelihood of them taking the desired

action. Another significant advantage of SMM is that it appeals to a broader audience!

Final thoughts 

To summarize, once you have an app ready for the market, you must devise an ideal promotional strategy to help you achieve the desired results. This is critical; however, much work remains to be done in order for optimal marketing to take place. You should always be patient and dedicated to your efforts in order to achieve the best results.

Hiring an off-shore software or app development company has its drawbacks.

There is no question that app development has continued to grow in popularity recently, and the demand is higher than ever. Today’s competitive market is full of business ventures jumping into the application bandwagon. This rise in mobile app adoption across industries means it is necessary for businesses to adapt to this technology to stay relevant.

Today, we will discuss the challenges and hidden costs that are often associated with offshore app development and the considerations you should keep in mind before hiring a team abroad.

Before we continue, we would like to share some vital statistics regarding app development and its impact on the modern world.

  • The app development industry is expected to become a trillion-dollar phenomenon by 2023.
  • The pandemic has created a massive demand for apps, with over 218 billion downloads in 2020.
  • Mobile users spend an average of 4 hours each day using applications.
  • At least 60% of smartphone users have used contact buttons for business inquiries within applications.

The popularity of the web and mobile app development has grown immensely in recent years, making it essential for anyone to consider investing in a mobile or web application. Having said that, you need to make sure that you are hiring the right team for this investment.

Now, let us move on to the challenges accompanying offshore app development. 

Quality issues with the final product

High-quality work is available worldwide, but the standards of what quality means can vary from one place to another as it depends on several factors. When you work with offshore developers, you may be dealing with a team that benchmarks quality based on their local standards or requirements.

The major issue here is that most discrepancies will arise due to differences in expectations between the parties and the process of fine-tuning the final product for increasing its quality to meet your expectations is extremely time-consuming and would lead to lost time and additional costs. Keep this in mind when you decide to hire your development partner, as this will be crucial for you to see optimal results.

Legal issues

The possibility of encountering a legal issue is a scenario that most people miss to foresee, but there are many situations where people could end up in a legal battle with the development firm. 

It is always a good idea to review the laws of the country that your offshore development team is based in. This research process alone could take precious time away from your project schedule, but it would be necessary to prepare yourself for the worst-case scenario in case you end up getting into a tussle with your offshore development team.  

Communication challenges

In most cases, people hire offshore developers who do not speak English fluently. This could be a serious issue when working on a project such as an app development because it involves several rounds of discussions and iterations and could get challenging to convey ideas, thoughts, or features. This is one of the most common reasons why offshore development can get complicated.

This is why you need to find out just how fluent the developers are in the language you prefer. Maybe a quick chat over a video conference can be a great way to reveal this and see if communication between you and their team is seamless.

Infrastructure deficiencies

It is quite possible that an offshore team is going to be using obsolete equipment to handle your project. This could lead to many setbacks and issues that could be avoided if you can hire a team that can show you the kind of hardware and work environment they will be using while developing your project. 

One of the main issues that can delay a project is the lack of quality hardware for development and testing purposes. Therefore, it is good to ensure that you are working with a team that has updated hardware, but this could also mean a higher cost to you than expected.

Travel expenses

Some projects may be too large to be handled exclusively via video conferencing. When you are dealing with a significant investment, you will find that travel expenses will also be involved in the course. This could mean several trips to meet with the developers, and that can translate to thousands of extra dollars in expenses.

There could be situations where video conferences and online meetings would suffice. Nevertheless, most large projects would usually require face-to-face meetings to finalize and conclude the works. There could be several details and conversations that cannot be expressed or conveyed through online conferences.

Further expenses and complications with updates and upgrades

Even the most experienced development teams would have to modify their application code through several rounds of bug finding and fixing to ensure a seamless experience for users. When an app is launched, there could still be several bugs arising in the code (new updates on iOS/ Android versions, updates/ upgrades from third-party vendors, different screen resolutions etc) that would require immediate attention, and it is expected that the development team would resolve the bugs as quickly as possible and release frequent patches/ updates to ensure a seamless experience for your customers/ users.

Working with an offshore app development agency will make this process complicated than it would with a team that is more accessible. This is yet another thing to keep in mind when you consider hiring a development team located in a different country or continent.

One of the main things that people need to consider is that they will not find the same level of clarity, engagement, communication, and workflow with offshore developers as they would with a domestic mobile app development company.  Therefore, it is recommended that you take your time with this process to ensure that you can make the most out of your investment. Keep these challenges in mind when considering the right team for your project.

How Innobayt helped a lubricant manufacturer enhance its operational efficiency

Innovation through automation – Innobayt’s custom solutions helped enhance the operational efficiency of a lubricant manufacturer through interconnecting systems and IoT integration.

Operational inefficiencies stemming from manual processes and other sources were a huge challenge for a global lubricant manufacturer. Innobayt successfully leverage IoT software development and smart sensors to deliver a robust custom middleware that streamlined the production process and connected their legacy systems that worked in silos. The changes addressed most of the productivity issues in the manufacturing process by minimizing human intervention, automating the processes, and centralizing all data.

About the client

Innobayt’s client is a leading manufacturer of industrial and automotive lubricants and is well-known for its commitment to quality, safety, and sustainability. Today, the lubricant manufacturer operates in more than 130 countries and has multiple R&D centers that continuously develop innovative and efficient products for its customers. The client has been around in the market for a significant time and is the go-to lubricant choice for automotive, marine, industrial machinery, aviation, and many other industries.

Challenges faced by the client:

The client’s production process before Innobayt’s involvement was full of inconsistencies and challenges. They understood that manual and siloed processes were the main sources of inefficiencies in the system and approached Innobayt to develop an effective solution. Before discussing the changes by Innobayt, it’s relevant to take a brief look at the original operations.

The targeted production line started at the filling lines where bottles were prepared by filling them with the appropriate lubricant. After this, the prepared bottles were then sorted into cartons on a conveyor belt.  A laser printer was then used to print details such as product name, batch number and production date on a label which was then applied manually on cartons.

After the manual labelling process, the cartons passed through a quality control system that accepted or rejected them based on their weight. The accepted cartons were then placed on palettes by a robotic arm, which was wrapped for safety and picked up for subsequent storage and delivery.

The existing process was highly unsatisfactory in terms of operational efficiency and overall productivity. The client faced several challenges and most of them originated from the following 5 sources.

1 – Disconnect between system operations

The previous process consisted of multiple moving parts that operated independently. The production line contained a lot of legacy equipment, used multiple data processing systems, and had no synergy due to little or no collaboration. This lack of centralization created several problems as there were no actionable data or insights from the production setup for helping with decision-making and thereby reducing the possibility to introduce a meaningful change.

2 – Inefficiencies due to manual processes

The assembly line relied on manual intervention at several stages. Starting from the entry of records to the verification of content and the removal of rejected cartons, every step required human intervention which resulted in a lot of inefficiencies.

3 – Lack of real-time data

Decentralization of data and reliance on manual processes also affected the client’s ERP system’s ability to provide essential data when required. Inventory levels, production output, and other important parameters were scattered across multiple systems like SAP, MS Excel, emails, etc. This meant that no one at the plant had a holistic view of the operations at a given time which made their decision-making process quite tedious and less effective.

4 – Frequent production stoppages

The client also dealt with the issue of frequent production stoppages due to manual intervention. This had been significantly affecting their production efficiency and was one of the major challenges that they wanted to address. Effectively reducing these stoppages was quite difficult because of the lack of accountability and inadequate tracking. The client also had a very limited number of viable options to reduce manual intervention without compromising on other essential parameters.

5 – Little to no tracking of rejections and removals

As reiterated multiple times, most of the client’s challenges were due to inefficient and legacy systems. As the data collected from various stages of the product line were decentralized, it made it difficult to track the rejections and removal of cartons from the production line. This led to discrepancies in inventory, production records, and other essential records.

How did Innobayt help?

Innobayt started its process by developing a better understanding of the client’s pain points. Innobayt held multiple workshops and interviews with the concerned teams and the management. Once the expectations were clarified, Innobayt’s experts developed a comprehensive middleware solution designed to target production efficiency by allowing all the existing systems to work synchronously and thereby allowing them to operate at their full potential.

The automated system consisted of a customized middleware that connected all previously siloed systems that were in place such as roller conveyor, weight rejector, label printer, robotic arm etc. Innobayt adopted a five-pronged approach that minimized human input through automation and ensure optimal performance with consistency.

1 – Automation of the sorting process

Innobayt automated the entire sorting process from the conveyor belt to final pelleting. API and PLC based integration allowed the different equipment for printing, rejection, robotic arm and scanning to work together and eliminate the need for any manual oversight.

The offline printing model with manual data entry was replaced with an integrated system that pulled information directly from the client database (SAP) for printing. Innobayt also upgraded the carton and pallet printers, added advanced sensors (SICK photosensor), scanners (ZEBRA QR code scanner, Datalogic QR code scanner) and created an interlinked system with the capability to process and analyse data in real-time.

2 – Enhanced control and transparency over operations

One of the main problems the client faced due to data decentralization was the ineffective tracking of production output and inventories. No one knew how many cartons were rejected or why. This discrepancy in data made it difficult to introduce any improvement in the process and had the potential to result in inaccurate reporting for the client.

Innobayt used a combination of industrial photosensors and QR code scanners to eliminate this issue. Each carton and pallet were assigned a unique code that could be used to track the contents and the location of the carton. Innobayt built a unified web portal that could be accessed by all stakeholders (with role-based access control) that provided access to real-time data enabling the system to be more reliable based on which the client could make informed decisions.

3 – Remote management capabilities

With the custom-developed admin panel, not only was the client able to keep an eye on all essential parameters and production processes but they could also start, stop and maintain control over the operations by accessing the middleware through the web.

4 – Integration of legacy equipment with IoT based middleware

Any automation system remains incomplete if the legacy systems are unable to interact with the new IoT infrastructure properly. Innobayt improved the weight rejector system by using a PLC to connect its middleware with the legacy setup. This allowed the client to track the rejected cartons and sort them out separately without interrupting operations.

5 – Uninterrupted production through proactive and reactive maintenance support

Innobayt’s services did not just end upon the completion of the development and installation of the customized solution. A proactive and reactive maintenance plan was also developed to ensure the consistency and reliability of the delivered solution.

Summary: Innobayt’s innovative approach successfully revamped the client’s production operations

The client approached Innobayt with an inefficient system unable to perform to its full potential. Different systems worked in silos and required consistent human intervention to operate. Innobayt’s middleware bridged the gap between the client’s hardware and operation systems to fully automate the production process and synergize its output for enhanced productivity and efficiency.

How much does it cost to develop an eCommerce website in Dubai?

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The world is moving faster than ever toward digital solutions, as evidenced by the outbreak of the pandemic. This shift to digital solutions has had an impact on brick and mortar businesses, as they are no longer able to attract as many customers to their stores as they once did.
Today, we will discuss the features that are a must-have for any eCommerce website, as well as the development process of an eCommerce website and the price range that one can expect to pay when hiring the best website design company.
Before we proceed, it is critical to note that there has never been a better time to invest in eCommerce than now.

Vital statistics related to eCommerce in 2021:

  • Close to 2 billion people have purchased products and services online in the last 12 months
  • Global eCommerce sales have surged close to 30% in the past 12 months
  • Business to business eCommerce sales are at an all-time high with 18% annual growth
  • Millions of offline shoppers have decided to switch to online shopping since the pandemic started

The features that are required for any eCommerce website

A payment gateway: While there are many important aspects of eCommerce to consider when looking for a web development company in Dubai, the payment gateway is the most important core element of eCommerce. Choosing the best approach depends on a number of factors, which should be discussed with you before the process begins by the eCommerce website development company you select.

Optimized security: When it comes to eCommerce, security is always a concern. Securing your eCommerce platform is critical because monetary transactions are always a target for hackers and cybercriminals looking to intercept payments. SSL certificates must be used to protect all eCommerce websites.

An integrated blog: If you work with the best website design company for this purpose, they will tell you how important it is to make content marketing a big part of your eCommerce efforts. This should always be regarded as a must for your website. The best way to grow organically is to ensure that you can publish high-quality content as frequently as possible.

Layout optimized for search engines: When deploying an eCommerce website, you must ensure that the code and layout are optimized for the best SEO results. Having an SEO-optimized platform is just as important as creating new content as frequently as possible through blogging to boost your marketing efforts.

A content management system: Most business owners are not technically savvy enough to understand how to update or manage a website. They’d have no idea how to code or change the platform’s content at the code level. This is why any eCommerce website requires a dependable and user-friendly content management system.
While most of these statistics are only estimates, they tell a compelling story about what we can expect from eCommerce in the coming decade. The process of ensuring that your company can sell products online is critical if you want to reach your target audience.

The process of creating an eCommerce website

Creating a thorough Scope of Work (SOW): The first step in starting an eCommerce project is to create a detailed SOW. Any web development company in Dubai will take the time to create a proper SOW outlining the full scope and functionality of your project. Having such a document will assist you in identifying potential gaps in your business idea at an early stage, saving you a lot of time and money that you may incur later.

Wireframing: Wireframing is an important part of the website development process because it serves as the foundation for website designs. The wireframes provide a skeletal view of the various pages in your platform, which assists you in determining how a user would navigate your eCommerce platform. As a result, before beginning graphic design, the wireframes must be verified and approved.

UI/UX design: This is where you will come up with the user experience aspect of the website’s design. A good development team is always concerned with the design process. They will provide the necessary mock-ups to ensure the best possible outcome after approval.

Web Development: While everything we’ve discussed thus far is part of the web development process, web development is the process of creating the entire structure of a website, not just the eCommerce store section.

Continuous testing and bug fixing: Once the entire process is completed, the testing and bug report stage of the development process begins. This is critical because it will allow the development team to create updates and patches to address any issues with the content.

The free warranty period of 3 months: When most of our competitors only offer 1-month warranties, we are always happy to go the extra mile and provide people with a full trimester of full warranty for the work we provide.

The costs of eCommerce development

There are far too many variables to consider when estimating the costs of eCommerce web design. Having said that, we can give you a very rough estimate of these costs for a basic structure that includes the essential features we mentioned earlier.
eCommerce development costs can range from $4,000 to $15,000 for a basic eCommerce website with a Content Management System (CMS). You can contact our team for assistance in developing a custom offer for your business idea.

In addition, we provide a free three-month warranty period for the apps and websites we deliver. This means that once your eCommerce website is live, we will handle all updates and bug fixes to ensure the best possible results for your eCommerce business.

Top 3 Things To Look For Before Hiring A Mobile App Developer

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If you’re looking for mobile app development, you’ll quickly discover that the market is flooded, to say the least. There are scores of mobile app developers out there, each claiming to be the best of the lot.
Having said that, how many of those developers are actually eligible to create the app that you need. The count may be substantially lower than what you might have thought when you started off.

Fret not, though! Think of this guide as a complete checklist that you may use while assessing the shortlisted prospects. In the end, knowing what exactly you are looking for in a mobile app development company in Dubai will make it much easier for you to find the right match for developing your app. 

Creativity 
If the mobile app development firm isn’t really innovative, as an end-user you won’t be thrilled by their work. The more a developer can capture a user’s perspective, the more engaging the app will be. Some of the app development companies will be able to do this, but others won’t. This isn’t necessarily a deal-breaker when working with a mobile app developer, but it is certainly a quality that helps set the app apart from the others. The willingness of a mobile app development company in Dubai to put a new thought or concept to the screen is essential. This is also an intangible attribute that is not always easy to determine.
A creative mobile app developer will carry an outstanding portfolio of high-quality applications. The work might not be restricted to just apps. There are several creative developers working on various platforms.

Platform Specialization 
What kind of smartphone app are you building Is it going to run on iOS or on the Android platform? Or both? The response is critical when you choose an app development firm. Some developers specialize on one platform over the other. Applications for different operating systems are designed with specific coding languages. Besides this, apps are designed with native platform-specific user experiences in mind. Preferably, you want to pick a developer who can design for both iOS and Android. Otherwise, you’d have to find two different developers to code for each platform, which, in turn, might lead to more issues than you could probably imagine.

Developer Type
Many times the cost can play a key role in one’s decision to find an app developer. But like most things you’re doing, cheaper isn’t necessarily better. 
A simple means of cutting corners and saving some money is to opt for a freelance developer. However, we wouldn’t suggest you take this path.
Don’t get us wrong; there are certainly some creative freelancers out there who are more than capable of creating an app for you. They might even do it at an affordable price. However, a freelancer is just one individual. They’re probably working on several projects at the same time, so they can’t concentrate all their attention on your app. Also, they might be skilled in certain coding languages, platforms, industry and functionality. This makes it challenging for individual freelancers to think out of the box or find new solutions to their ideas. 

On the contrary, a dedicated mobile app development company in Dubai would have a team of developers. And they’re all going to work on your app in unison, helping you achieve a desirable outcome on time and also sharing knowledge amongst each other to provide you with the best possible solution.

Innobayt Innovative Solutions is a Dubai based firm carrying unmatched proficiency in the design and development of apps such as web apps, mobile apps (iOS and Android app development), IoT apps, AI-powered apps such as chatbots, AR/VR apps etc. When you want to convert your ideas into apps, you don’t just need a development team but a technical advisor with experience building similar solutions, who can understand your requirements and propose holistic and technology-agnostic solutions.  

How to choose the best payment gateway for your mobile apps or web application

How to choose the best payment gateway for your mobile apps or web application?

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The process of receiving payments for your products or services online requires thorough planning, integration, and implementation to ensure a seamless payment process for your users and make sure that you are incurring the lowest charges from the payment gateway yourself. In addition, the privacy and safety of your buyers will be essential if you want to guarantee that your business is going to be a success. These factors make it crucial to hire the right mobile app development company in Dubai or a web development company in Dubai to build your E-commerce platform.   

Therefore, you need to take your time with the selection process to guarantee that you are choosing the right payment gateway for your mobile apps or web application. In this blog, we will be talking about your options and the main factors you would need to consider when selecting the payment gateway for your platform. 

Some of the most popular payment gateways in the middle east include:

  • Stripe 
  • PayTabs
  • PayFort
  • MyFatoorah
  • Moyasar
  • Paymentwall

We mention these payment gateway providers because they are some of the most popular ones in the middle east and have proven to provide a good service. Nevertheless, we will be looking into several essential factors that will be essential for your decision regarding E-commerce payment options.   

What should you be looking for when selecting your payment gateway?

Before we get into the details on what you should consider when making a decision, you need to remember that a payment gateway is a software application that helps process credit card information and enables online payments.   

This means that the payment gateway requires a certain level of security with practical features to be a viable option. Deciding which gateway to use is something as relevant as choosing your  E-commerce website development company.

With that said, now we can go over the main reasons and the primary considerations to keep in mind when selecting the right kind of payment gateway service. You should make sure that either of the options you consider will provide these essential features.

The main features and services to expect include:

  • Optimal security standards and certifications
  • Multi-currency support 
  • Simple and intuitive checkout process
  • Easy process of integration
  • Customer service availability
  • Accessible prices and free estimates

Optimal security standards and certifications

There has never been anything more important for E-commerce than enhanced security. You need to note that you will be dealing with highly confidential information provided by your customers, such as credit card numbers, addresses, contact details, etc. As such, the last thing you want is to use a payment gateway that is not taking all required precautions and measures to secure your client’s data.

The certifications that a payment gateway requires include the Payment Card Industry (PCI) standard accreditation, which is a mandate by credit card brands. This means that without this certification, the payment gateway will not be able to operate with most credit card brands.

Any web development company in Dubai that you work with would advise you to ensure that the security measures taken by the payment processing service are optimal. This is expected when an E-commerce website development company starts to work with you on any E-commerce project.

Multi-currency support 

Another critical factor that needs to be mentioned here is the currency support that various payment gateways offer. This is a crucial point to consider while selecting the right payment gateway partner for your platform, as it would directly impact your costs. If you plan to take your E-commerce business to various countries, you must keep in mind that users usually prefer to purchase products in their local currency. It is proven through a study conducted by Penton Research and E4X, where it was found that at least one-third of the users showed a reluctance to purchase when the E-commerce platform was tailored to a single currency. They either abandoned their shopping cart, bought fewer products, or left the E-commerce site to check for conversion rates and never returned. 

Even if you decided to go ahead with a single currency like USD, you must be mindful of the additional charges your users would incur while making a purchase and the charges you would incur through your bank for the frequent conversions. This could lead to a bad experience for your users and must be addressed at the beginning.   

The simple and intuitive checkout process

It may seem like the checkout process for a payment getaway is always going to be simple, but there are many cases when it can be confusing and frustrating for the customer. The biggest issue when this happens is that many potential buyers could end up abandoning their shopping carts before checking out if they get frustrated with the process.

Easy process of integration

Sometimes the biggest issue with a payment gateway is that they may have a highly complex integration process due to a lack of proper documentation. Proper documentation for any payment gateway is essential for your web development partner to integrate the payment gateway with your E-commerce platform. This can lead to additional development efforts spent by your web development agency to troubleshoot and integrate the necessary features of the payment gateway and thereby increase the overall cost of your E-commerce platform.   

The less complicated the integration, the easier it is for any mobile app development company in Dubai to help you with the process. This also means that the development costs are going to be much lower.

Customer Service Availability 

The reliability and availability of a customer service department with any payment gateway vendor are going to be essential features. You don’t want to be in a situation requiring immediate attention only to find that the payment gateway service is only available at certain hours or days of the week.

Customer service should be available at all times when it comes to a service like E-commerce. You need to consider this a critical factor while deciding the best payment gateway vendor for your E-commerce website.

Transparent pricing 

There are many payment gateways services available in the market, and it is important to have relevant details regarding their terms, conditions, and pricing readily available to ensure you are making an informed decision regarding your payment gateway partner for your E-commerce platform. 

Our services include professional payment gateway consultation.

We at  Innobayt can help you choose the best payment gateway option based on your business model, target market, etc. and develop your mobile or web application at competitive prices. We have enormous experience when it comes to web development and mobile app development, and this is the reason why we have become a respected  E-commerce website development company in Dubai. 

There are several things that you need to keep in mind when starting an E-commerce business with a web application or mobile application. Always remember that hiring a quality mobile app development company in Dubai is going to help you to ease the entire process as they would come with relevant suggestions or ideas that could save you valuable time and thereby increase your speed to market.   

This is why you can rely on us to be the partner you need to succeed with your business!

Yoast Plugin Using SEO optimisation

Yoast Plugin

Yoast SEO does everything in its power to please both visitors and search engine spiders. Yoast SEO is the most complete wordpress SEO plugin. It handles the technical optimisation of your site and assists with optimising your content.

Steps of Yoast  plugin

  • The focus keyword doesn’t appear in the first paragraph of the copy. Make sure the topic is clear immediately.

  • The keyword density is 0.4%, which is too low; the focus keyword was found 4 times.

  • The images on this page do not have alt attributes containing the focus keyword.

  • The slug for this page is a bit long, consider shortening it.

  • The slug for this page contains stop words, consider removing them.

  • The meta description contains the focus keyword.

  • The meta description has a nice length.

  • The focus keyword appears in 1 (out of 8) subheadings in your copy.

  • The text contains 1021 words. This is more than or equal to the recommended minimum of 300 words.

  • This page has 1 no followed outbound link(s) and 3 normal outbound link(s).

  • This page has 0 no followed internal link(s) and 16 normal internal link(s).

  • The SEO title has a nice length.

  • The focus keyword appears in the URL for this page.

  • You’ve never used this focus keyword before, very good.

 

Lets talk about Blogger and WordPress

Blogger v/s wordpress

WordPress started off as just a blogging system. Now, it provides a full content management system. Blogger (Blogspot) refers to a free blog publishing service of Google.blogger vs wordpress

WordPress originated in 2003 to enhance the typography. It developed into a major self hosting blogging tool in the world. One can start a blog or create a web site using WordPress. WordPress is a software that is developed on PHP and MySql. It was founded by Matt Mullenweg and Mike Little. WordPress can be considered as a successor to b2/cafelog. Since its origination, it has been released in various versions. It has a core development team which comprises of Ryan Boren, Mark Jaquith, Matt Mullenweg, Andrew Ozz, Peter Westwood and Andrew Nacin. However, it is also developed by its community. The support to the users is provided by its main website WordPress.org.

Blogger (Blogspot) refers to a free blog publishing service of Google. Initially, it was developed by Pyra Labs, but later was bought by Google in 2003. The blogs are generally hosted at a sub-domain of blogspot.com. In September 2009, a new set of features were introduced in Blogger. Features included a new interface for post editing, improved methods to handle the images, addition of locations to posts, etc. Blogger is available in various languages. It allows the users to select templates from the available options and then customize them. It has also launched a mobile app. Users can post and edit blogs using this app service.

Blogger

Blog is an online journal or website with frequently published content. In a blog the contents are arranged in reverse chronological order. A person who writes content for a blog is called as blogger. The act of writing a post for a blog is known as blogging. Blogs are updated frequently. An article or writing that is inside the blog is known as blog post. Blogger is a blog publishing service which was introduced by Google in 2003. Blogs have a sub domain of blogspot.com. Blogger allows users to select from various templates and customise them. Blogger has also launched mobile applications for users with mobile devices such as smartphones. Blogger also provides option for users to share photos and links directly to users.

Pros

Starting a blog is easy:

The steps to beginning a blog are dead simple. You can choose a template from websites like Blogger (Ford’s choice), WordPress (Wolf and Henderson’s pick), or Tumblr. Adding posts is almost as easy as sending e-mail.

A blog gives people a reason to visit your website:

“For the most part, your business website is pretty static, unless you’re constantly adding new projects,” says Ford. “A blog gives you an opportunity to add more depth and dimension to your voice.” Because it’s updated frequently, it can keep people coming back.

It can help create a sense of community:

“Our industry is very closed, and designers are usually very isolated from one another,” says Wolf. “My blog puts subjects out there for people to discuss. I’ll also use it to address problems that we have in the industry.” Reader responses—both from other designers and the general public—can help generate new ideas. “You get feedback on things that make you think,” says Wolf.

A blog is a living archive of personal sources of inspiration:

“It’s a place to gather the things that inspire you,” says Henderson, pointing out that, unlike printed photos, blog posts don’t clutter up your desk. And, you can quickly find past posts via Google.

The outreach can be incredible:

You never know who might land on your blog, including potential new clients and press. “On Facebook, I have almost 6,000 people that like my blog,” says Ford. “So, when I post something, all of those people see it. Even if just a fraction of them re-post it, suddenly their followers see it, and who knows who may end up coming to my website.”

Cons

  • blogger provides only limited access to our site files
  • blogger does not support plugins. So we cannot add functions to our blog
  • blogger does not offer regular updates
  • blogger does not offer more SEO options
  • blogger does not provide more search engine optimisation options
  • blogger can close our blog or entire account any time

WordPress

WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners.

Pros

  • WordPress is a free and open source software
  • WordPress provides feature to install plugins. So that we can add many functions
  • WordPress provides complete access to our site files
  • It supports free or premium custom themes
  • It offers more Search Engine Optimization options
  • WordPress provides free regular updates
  • It offers more security options
  • It offers more control over blog or site
  • It provides free regular updates

Cons

Custom Layouts Are Hard To Use:

The first downside is the layouts. They might be customized, but they can be tricky to navigate through. Same goes for the design process. Some of the designs are not as easily accessible as you might want or need them to be. There are WordPress themes that can help out with this. See Elegant Themes and Headway.

Lots of Updates:

It’s essentially running on your server. The updates are going to be constant. I am not saying they will happen every day, but they will happen a lot. Be prepared to update your core WordPress files, plugins, or themes at least a few times a month. You might have to rollback WordPress to a previous state if you run into problems.

Learning Curve:

It’s easily accessible, but some prior knowledge does help. It’s best if you are sort of fluent in web development and marketing. I am not saying you need to be proficient in it, but some knowledge will help. Without this knowledge, navigating through WordPress might be a bit more challenging.

Planning Is Needed:

Creating a site is all part of the marketing process. It all plays a big role in using WordPress. This is why you need to get some of these skills under your belt. Having a plan will also be a big help with WordPress. If you don’t have a plan, then how can you expect to move forward? WordPress is all part of moving forward. You will need it.

Site Hacks:

Sites are prone to hacks. Malware can be installed on your WordPress site. You can always check your WordPress site for malware.